A group of seven people standing together in front of a Los Angeles Lakers basketball arena, smiling for the camera. The group includes adults and children, all wearing Lakers merchandise or casual clothing.

Built by a Sports Family, for Sports Families.

We’re the Davidsons parents of four kids, all in sports.
After years of rushed, uninspired picture days, we decided to build something different:
a media experience that celebrates confidence, not just uniforms.

When’s the last time your child actually wanted to take a photo?

HYPE U was born to change that.
We combine professional photography, cinematic lighting, and fast delivery to create photos kids actually love, and parents can be proud of.